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Enquirer Consulting Group / Prepared for Maldron Hotels
August 2026

Corporate demand,
built as a system.

To go with Monday's note: the short version of what we design, run in market, and then hand over.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Group demand is a named account problem.

01
In the hotel market, corporate and meeting demand mostly arrives through platforms, agencies and inbound requests, so the channel chooses the buyer rather than the other way round.
02
The buyers worth naming are few and listable: the person who books company stays, the person who places conferences and training days, and the agency that holds both.
03
Those seats sit inside companies with a registered address, in the cities where a property already trades, so the target list is a geography question before it is a marketing one.
04
Direct corporate relationships are the most defensible demand a property holds, because they survive a quiet quarter and they do not reset with a platform ranking.
05
None of this needs a bigger marketing team. It needs a named list and a channel that works it every week.
Prepared for Maldron Hotels
Where this goes

From inbound demand to named demand.

Today
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In this market, corporate and event demand is largely bought through third parties, and the property meets the buyer only after the choice is made.
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At most properties in this category, the corporate list is whoever has already stayed, which is a record of the past rather than a map of the city.
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Local companies with recurring travel are rarely known by name to anyone in particular, so the relationship restarts every time a person moves.
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In most hotel groups, sales time goes to the accounts that call in, because those are the ones in front of you.
In the first weeks and months
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A named list of the companies and event owners within reach of each property, built from public records rather than bought.
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One message per account, written for the person who actually books, and reviewed by a human before it goes.
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Positive replies land with your team the same day, with a way to reach the person.
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A weekly rhythm your own people can run once we hand it over.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Maldron Hotels

Three things we stand up.

The named list

Every company and event owner within reach of your properties, identified from public records, filtered to the ones with recurring travel or meeting needs, and kept current.

The outbound unit

Email and LinkedIn working the same accounts together, each message written for one real person and reviewed before it goes out.

The handover

The playbook, the tooling, the dashboards and a trained operator on your side, so the unit keeps running after we step out.

One point of contact for the whole build. You never manage a stack of tools or a row of freelancers.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We identify the companies and the people who place company stays and meetings within reach of each property.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a hotel group

Your buyers are countable.

01

A finite market

Corporate and meeting demand around a property sits inside a defined travel radius. A finite, listable market is exactly what a named account channel is built for.

02

A repeat purchase

One corporate account is not one booking. That is what makes a slow, personal channel worth running properly rather than in bursts.

03

You keep it

At the end you own the list, the engine and the operator. There is no agency to keep paying to hold your own relationships.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, 20 minutes, at a time that works for you.
  2. Ben brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Maldron Hotels.